Data Storytelling in the transformation of technology.

Technology has been growing significantly and this is reflected more than in figures, in the evolution that the different areas in an organization have taken to be aligned with the technological era.

Based on this, communication through data storytelling has allowed events to be illustrated in different ways, providing the public with information, stories and relevant facts that are presented every day in the digital world.

This tool captures the attention of the target audience allowing access to information to be easily understood, entertaining and initially confusing data to be easily understood thanks to the congruence presented in the construction of the content to be delivered.

To take advantage of the benefits of Data Storytelling, there are factors that must be applied assertively to be effective and they are the simplification of information, contextualization of the situation, integration of illustrative material and interaction with the audience. Each one has its own interest, but together they manage to build and deliver important and engaging information on the results and technological advances that occur in the world.